So here it is; just another blog launched by a web developer in the vain hope it will increase his web site’s search engine performance and bring in a multitude of new clients?
Not really…
While it’s true that everybody and his brother have been
flocking to blogging (whoever came up with that one?) in order to boost their web site’s performance, this will be more of a tongue in cheek look at human nature and the continuing tendency for the commercial moo cows on the web to jump on the latest bandwagon without any real understanding of what the hell is actually going on.
And trust me, there are an awful lot of moo cows out there, happily following the nearest Judas Goat into the slaughter house, figuratively speaking of course.
Then again; by and large, some web designers, developers and especially SEO professionals (these have a special place in my heart) are not exactly blameless where the present situation is concerned.
With what is best described as a ‘Secret Squirrel’ attitude, a certain proportion of operators in the web promotion industry seem to positively revel in the secure knowledge that they know something their clients don’t.
Strangely enough though, this quasi-magical SEO knowledge is rarely grounded in anything more than educated guesses or the instructions of promotional software which tells ‘the professionals’ what they should be doing.
But what the hell… as long as the customer doesn’t know; who cares, right?
Damn!
Did I say this thing was going to be tongue in cheek?
Sorry about that; I shall endeavor to be a bit more humorous in future.
The fact is that although most operators in the web design and promotion industries are competent professionals, there is a small percentage of cowboys which has given the rest a bad name.
Then again, these days it’s usually easy to spot black hat operators in this game.
They’re the ones who give over-the-top guarantees and refuse to discuss any aspect of their methods.
If confronted with such an individual, my advice would be to avoid eye contact and make good your escape before they get their hands on your cheque book.
In extreme cases, resort to the nearest heavy object.
Seriously though; there really is no need for operators in the industry to take the ‘Secret Squirrel’ stance.
Ultimately, the overwhelming majority of clients have no interest in discovering industry secrets or indeed any desire to learn about the more technical aspects of things.
They are merely looking for competent professionals to carry out the required task and deserve to be treated as valuable clients rather than idiots.
Food for thought?
Damned if I know.
